Monday, February 4, 2013

21 MARKETERS ARE NAMED INTERNATIONALISTS


Twenty-one internationally-minded marketing leaders have been named Internationalists of the Year by The Internationalist. These individuals represent the people behind today's outstanding marketing thinking and brand communications.


Without their extraordinary efforts, inspiration and energy amid today's "always on" world with increased emphasis on accountability and responsibility, many marketing programs simply would not have gotten off the ground. These Internationalists represent a variety of industries, locations and number of years in the profession, but all take the role of brand champion to heart.  Many are reinventing the role of marketing in today’s society.


This year represents the largest number of woman as Internationalists, as well as more retailers given the extraordinary developments in shopper marketing and new concepts in demonstrating quality and luxury.  Interestingly, the list shows a balance of consumer-driven and business-driven brands.  Bank brands are redefining themselves in a post-crisis world, while hotel brands are looking at new ways of keeping today’s travelers loyal.  All recognize the complexity of our digital age, embrace the power of social media and are seeking ways to establish greater meaning and value for the constituents.


The Internationalists of the Year include: 



  • Janice Alfini- SVP Global Brand & Marketing at Diners Club International (USA- Chicago)

  • Linus Almqvist- Head of Brand Communications and Partnerships at Vattenfall AB (Sweden)

  • Nayantara Bali- Vice-President Global Skin Category/ Olay Brand Franchise leader at Procter & Gamble (Singapore)  

  • Bonin Bough-Vice President of Global Media and Consumer Engagement at Mondelēz International (USA-NY)

  • Christa Carone, Executive Vice President & Chief Marketing Officer at Xerox (USA- NY)

  • Frederique Covington Corbett- Central Marketing Organization Lead, Asia Pacific at Microsoft  (Singapore)  

  • Carmen D’Ascendis- Director of Global Marketing for Jack Daniels at Brown Forman (USA-Louisville)

  • Nancy Deck- Vice President, Multi-Brand & Loyalty at Hilton (USA-DC)

  • Gerardo Garcia- Group Director, Global Design at The Coca-Cola Company (USA- Atlanta)

  • Jason Hill- Director of Advertising, Growth Markets at GE (USA-NY)  

  • Mark Ingall, Managing Director/Head of Global Strategic Media at CitiGroup (USA- NY)

  • Maria Jobin, Head of Branding & Advertising at ABB (Switzerland)  

  • John Kennedy- Vice President of Corporate Marketing at the IBM Corporation (USA-NY)  

  • Sarah Manley, Chief Marketing Officer at Burberry (UK)

  • Marc Mathieu- SVP Marketing at Unilever (UK)

  • Diego Scotti- Chief Marketing Officer at J. Crew  (USA-NY)

  • Shiv Singh- Global Head of Digital at PepsiCo Beverage (USA-NY)  

  • Kensuke Suwa- CMO/ US & Europe at Uniqlo (UK)  

  • Susan Thronson-SVP Global Marketing at Marriott International, Inc. (USA-DC)

  • Sarah Wyse- Head of Marketing Strategy at Coutts (UK)

  • Maria Ziv- Marketing Director at Visit Sweden (Sweden)


 



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